Translation of Marketig Related Materials

Marketing materials may often appear to be too simple, even generic at first glance, since the subject matter features general terms and common phrases. However, the translation of these texts is not easy pickings, it rather requires a very skilled translator as the meaning of the text has to be conveyed to another language and grasped by those who are targeted; but more importantly the wording shall befit a different cultural context. This work requires the translator to transpose the message as accurately as possible using idioms and expressions of the target culture, in contrast to manifest an attitude of groveling spirit. Moreover, the end product shall obviously meet linguistic and marketing goals alike.

Translation of marketing materials and adaptation of marketing contents are as complex as often underestimated professional undertakings. Far from being an easy task, it is necessary that the translator has thorough knowledge of both languages and intellectual fitness, even so, the gist of the job is to hit the mark with the target audience. Having said that, at Diotíma Translation Agency we trust that the translator of marketing materials shall have more skills than a generic or technical translator, as the job requires writer skills and finely nuanced wording capabilities.

Translation of marketing materials shall be able to adopt the cultural context of the target language and avoid meaning-equivalent rough translations. In fact, the point is to be able to express the gist of the marketing message using idioms and expressions of the target culture. Therefore, our Agency employs translators who do not only master the given language pairs, but have a thorough knowledge of the target country and its culture. We believe that the same attitude and approach is needed from the translator as those of the author of the marketing materials, in order to reach the level of success.

Rendering marketing and advertising materials’ content into another language is a job for qualified translators with degrees in marketing and sales, and our Agency employs such translators having many years of experience, and high level of expertise regarding terms and lingo. We are proud to employ specialized native speakers with experience.

Marketing materials translation business is exciting indeed, and unique in terms of competencies. Properly translated marketing and advertising content may reach thousands of potential customers and trigger purchase, therefore, its importance is rather high. And quite the opposite effect is reached when insufficient time is spent on translation quality: targeted customers forget these messages easily or shall just skip them. Our translators master both offline and online marketing.

Why is translation of marketing materials important?

We know that it is not enough to create an excellent product (or service); you have to sell it! The goal of every company is to present its value proposition to consumers in the right way, convincing them that it is their product they really need. 

To achieve this goal, we can choose from a wide range of marketing tools from both the online and offline worlds, defining exactly how we want to address our potential customers. What message do we want to convey to them, on what platform, in what style? If that's not enough, in what language? That’s where we can help you! 

You may be looking to enter a new market with your service. It could be addressing in their own language a segment of the domestic market that speaks a foreign language. Whatever the reason, it is clear that there is no other match than to have information available in one’s mother tongue. This is what we want to achieve, and this is what we want to help you achieve by providing you with our specialist marketing translation services.